Proactiv Solution News Archive 23-Oct-2007 |
|
| The Proactiv story may be just as much about the promotion of acne as a serious disease as it is about the marketing of products to fight it. The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and ... Jessica Simpson has renewed her contract as the face of a skincare company's acne treatments for a staggering $3 million. The 43-year-old beauty has reportedly signed a $20 million deal with Guthy-Renker-- makers of Proactiv Solution. For just 75 cents a day, you, in the words of Sean "Diddy" Combs, could have "silky smooth cocoa-butter skin." How? Just ask Katie Rodan, who led a lecture last evening at Levine Hall. LAS VEGAS , Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Guthy-Renker, a major infomercial production company, said it acquired Lieberman Productions, a San Francisco-based infomercial producer. PALM DESERT, Calif., Oct. 9 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker today announced that it has acquired Lieberman Productions, the San Francisco-based marketing and direct response production company behind many of Guthy-Renker's major brand successes including Proactiv Solution, Principal Secret and Sheer Cover, among others. |
Adsense Code |
| Back to Proactiv Solution | Back to Proactiv Solution News Archives | |